You’ll own and operate every part of our digital acquisition funnel — strategy, execution, analytics, and optimization — with the goal of driving tastings, pipeline, and new customer growth. This is not a people-management role. You’ll collaborate with world-class partners (content, design, sales, ops) and you’ll personally design, launch, and optimize campaigns end-to-end. You’ll report directly to the VP Growth (US) and play a critical role in shaping how FELFEL grows in the U.S.

Growth & Performance Strategy

• Design and execute FELFEL’s digital growth roadmap across paid, organic, and lifecycle channels.
• Own and optimize a our annual digital marketing budget across LinkedIn, Google, and Meta
• Build the experimentation framework: messaging, creative, landing pages, and audience tests.

Funnel Optimization

• Architect and continuously refine conversion flows from awareness → tasting → partnership.
• Manage A/B testing across web, email, and ads to improve MQL and SQL conversion rates.
• Partner with Sales to fine-tune the qualification model and ensure data consistency in HubSpot.

Analytics & Reporting

• Build dashboards and attribution models using GA4 and HubSpot
• Turn insights into decisions — adjust spend, creative, or targeting based on performance data.
• Own key funnel metrics: CPL, MQL → SQL , ROI.

Website & SEO

• Own FELFEL’s Squarespace site: performance, UX, SEO, and conversion optimization.
• Collaborate with our design and content team to maintain a premium yet high-converting brand experience.

Lifecycle Marketing

• Create and optimize HubSpot workflows for lead nurture, retention, and reactivation.
• Build segmentation, lead scoring, and automation systems that drive qualified pipeline.

Collaboration & Thought Leadership

• Work cross-functionally with Content, Sales, and Growth, Ops to align digital efforts with business priorities.
• Act as FELFEL’s internal digital growth expert — setting standards for experimentation, measurement, and storytelling.

• 4-6 years in growth, performance, or demand generation (ideally B2B, SaaS, or food-tech/startup).
• Full-stack marketer: equally comfortable defining strategy and building campaigns yourself.
• Hands-on in HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and SEO tools.
• Obsessed with experimentation and optimization — every click, form, and ad is an opportunity to learn.
• Analytical and curious, with a bias for action.
• Energized by ownership — you like being the one who builds the machine, not just runs it.
• Excited by FELFEL’s mission to bring hospitality and craftsmanship to modern workplaces.

• Qualified leads and tastings generated via digital channels
• Funnel conversion rates (Lead → MQL → SQL)
• Cost per lead and pipeline ROI
• Website performance and SEO growth

• Lots of delicious food in our own office FELFEL fridge
• The finest Italian coffee and tea, thanks to Gavetti, our innovative office coffee machine which will be launching soon to customers in NYC!
• Central Flatiron office — surrounded by NYC’s best culinary inspiration
• 20 days of PTO and 10 holidays (some flexible)
• Comprehensive and affordable healthcare insurance options

*may change over time, these are a sample of what we have now.

If you’re a strategic operator who wants to own digital growth end-to-end— we’d love to meet!

FELFEL is a Swiss family-owned scale-up founded in 2013. The company is known for its ‘FELFEL’ smart fridges and its coffee brand ‘Gavetti’ for the office food market. In 2024 FELFEL launched as an innovative foodtech pioneer in the US. The company now serves around 1,000 locations in Switzerland and New York and employs around 150 employees in total.
www.felfel.com

We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran’s status.
Discover more at: felfel.com

Start: As soon as possible
Employment level: Full-Time overtime exempt, preferred 
Pay: The pay for this role is $110'000-130'000/Year
Location: New York City